AdSense is a wonderful program that enables virtually any web publisher an opportunity to make a little extra pocket change. Unfortunately, it doesn't always work exactly like it should. When ads keep popping up with a focus that is completely different from the site at hand, it's time to take action.
The entire AdSense concept involves giving publishers ads that are relevant to their sites. Making sure there's follow through to this end is very important. If visitors on a site about dogs see ads about horse trailers, the likelihood of them clicking through and earning a publisher money is diminished. The AdSense concept is a great one in theory, but is simply doesn't always perform.
Although Google has taken measures to fix the problems, publishers can help themselves too. There are several things they can do to help improve their chances of getting relevant ads. Most steps are simply to use. They are worth considering, especially if irrelevant ads are impacting revenue.
The first thing that publishers can do is focus on section targeting. This involves putting code around the most vital parts of a site to ensure that AdSense reads these parts to fish for relevant ads. It is also possible to target areas ads should not relate to, such as footers, sidebars and other content that might not relate to a site's overall focus or that of an individual post.
AdSense also seems to read a page's meta tags. With this in mind, it's a good idea to make sure they reflect the important keywords. Meta tags can be found within a page's source code. If the tags don't reflect a site's theme or a post's, change them to include the right keywords. Bloggers will find this prospect is simple using "title tags" coding or other management tools for the program they use.
Meta tags have relevancy to AdSense, but perhaps not as much as the keywords found on the actual site and in blog posts and so on. The key here is to be very clear about what the keywords are without wrecking the content. Make sure the right words are used in headlines and throughout content to make AdSense's job of scanning posts easier. It's okay and even ideal to use brand and product names to boost ad relevance.
Making sure keywords are clear in titles is also very important. In fact, it could be the most important consideration. Since clear keywords in titles is also useful for search engine placement, getting into the habit of thinking SEO for titles is just a good thing to do AdSense or not.
Other components on a site like pictures can play a role, as well. Although the importance of picture names to AdSense is a little fuzzy, it doesn't hurt to ensure they are named with the proper keyword in mind.
In a perfect world, AdSense would work as it was meant to all of the time. It's not a perfect world, however. A few easy measures can very much help publishers ensure relevant ads on their sites. It can, also, help increase revenue. If problems still arise, contact AdSense directly. A little time and patience for a reply might be required, but the folks behind the program are noted for their willingness to correct issues.
By: Jeff Alderson Article Source |
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