· See who links to your competition
By using a tool like seopen or seaquake, you can analyze your competition's site and find out exactly which sites are linking to them. This will provide you with dozens of great ideas for sites which you yourself can request to link back to your site. As you’re doing this, you can also analyze the sites which your competition is linking with (inbound and outbound) and see who they are linking with as well.
· Ask yourself where your site could add value
Are there businesses or professionals that are in the same industry as you, but not in direct competition with you? If so, there is a very good chance that their customers might benefit from the information and products which you provide on your site.
Many sites exist which allow you to publish articles and press releases which other site owners can post on their sites, as long as they site owner links back to your site. This can prove to be a great viral method for building back links without you having to invest a lot of time.
ConclusionTwo things are important to remember as you are applying these link building strategies: first, be patient. One of the biggest mistakes you can make in SEO is expecting instant results. Second, build back links to more than just your home page. Linking to multiple pages on your site will help your link building to appear natural to the search engines. Good luck!